527% ROI
Average for Local Trades
(Remodelers, Construction, HVAC, Tree Care)
No Vanity
No Vanity Metrics. Only Tangible Results
10+ Years
Of Wisconsin-specific Expertise
How we will do that
01
Strong, local marketing system
Web Design, SEO, AI & Listing Management can help. But on their own, they won’t help you dominate or drive revenue.
It’s a deep know-how of the local market and your industry that will. That’s our unfair advantage.
02
Priority service.
At all times.We’re choosy with partners for a reason. We keep a strict client limit so that every partner gets 100% priority.
No account managers, PMs, or helpdesks. You’ll work directly with our founder and core employees.
03
No-jargon reporting.
Straight talk & real numbersAnalytics are confusing when you’re tracking vanity metrics.
Our live performance dashboard shows only the important results. In plain English. So you immediately see what’s working or not.
04
Competitive, flexible price model
We want great work to thrive in Wisconsin. We’ve built lone contractors into thriving enterprises & 7-figure businesses.
They’ve grown with us as they scale. Our pricing model makes that possible.
Case Study
Pewaukee Drywall Pros
How our SEO strategy and website redesign boosted lead generation by 167% for a local drywall service
Case Study
Brookfield Towing
PPC & SEO – How we generated 744 leads for a towing service in 4 months.
Case Study
Speedy Dumps
How we generated 225% more calls through SEO for a dumpster rental.
Case Study
Stamped Concrete Contractor
How we helped a client dominate local search and drive a 110% lead increase within 3 months.
Case Study
Trees No More
A website redesign generated 166 leads within 3 months for a tree removal service
Our Digital Marketing Services
Website design goes beyond a pretty site and stunning portfolios. A website isn’t great until it attracts visitors in organic search and turns them into leads. Our websites are search engine-optimized and built with core features that drive conversions, like fast load times and mobile-first layouts.
Search engine optimization drives traffic to your website and Google listing. But there’s such a thing as wrong exposure. Traffic that’s only spam or from jobs you don’t want will waste your time. We make your website and listing show up in your target locations. And for the jobs you want.
Google Ads drive quick leads with paid placements on Google Search. But it also burns money fast. Bid on the wrong keywords, use poor landing pages, and it will quickly become a money pit. Our precise PPC strategies use local targeting and optimal keyword bidding to get the best return for your money.
Citation management ensures your business information (Name, Address, Phone number, etc.) is accurate everywhere on the internet. It also optimizes your listings on Google, Houzz, Yelp, Angi, and other platforms to ensure customers find and choose you.
Reviews do more than influence reputation. They also influence rankings and conversions. Ignoring reviews, both negative and positive, can cost you jobs and visibility. Review management helps bring in 5-star ratings and turns feedback, even negative ones, into proof of trustworthiness.
Good copy fills space on your website. The right copy brings in calls. Copywriting determines a buyer’s reaction the second they land on your page. Want to chase them off? Write vague repetitive stuff like every other website in the area. To win buyers, you need copy that addresses their concerns directly in their own language.
Content marketing is a lot more than posting content regularly. The goal is to make your brand popular and trusted. That means finding out the real questions your buyers are asking. Then, applying the real-world expertise that proves you’re a true authority in the field.
Marketing analytics contain a lot of data only marketers can understand or use. Contractors need the dots connected for them. You want to be able to see at a glance how clicks and traffic translate to booked jobs. That’s what our live analytics dashboard and comprehensive marketing reports do.
A stunning website is useless if the backend is broken. Technical optimization fixes what’s under the hood: site speed, crawlability, architecture, indexing, mobile friendliness, etc. All these components are crucial. Without them, the website can’t rank high on organic search or convert visitors.
Often, a marketing strategy is only as strong as its weakest point. Every touchpoint matters, as buyers are a lot more fickle and hard to convince. Our digital marketing audit diagnoses and breaks down what’s working and what the gaps are across your campaign. We then recommend fixes for immediate wins and long-term impact.
Here’s what a few of our clients have said about us
“I am very happy with Local web concepts, I appreciate the follows up they do to meet my needs ,and listen to what i would like to see on my marketing.”
Michael Taylor
“John has helped me take my business from one end of the scale to the next. Always an honest guy and can answer any questions you have. We will be a long term customer.”
Ryan Pederson
97% Client Retention rate in Milwaukee, Waukesha, and Across Wisconsin
Many of our clients have been with us for over 4 years. Not because we’ve hooked them on long contracts. But because of the immense value we’ve consistently provided each month.
We’re typically the last agency our clients work with.
For good reason:The way buyers find and choose contractors is changing. There are several more
touchpoints in their decision-making than there were 5 years ago.To match the evolving landscape, we stay nose-deep in changing search and buyer behavior. Then build frameworks that continue to have a direct impact. We don’t wait on competitors.
Who We Work With
We partner primarily with builders and specialty trades in home services and construction.
LWC serves all of Wisconsin and has worked with businesses across Milwaukee, Waukesha, Kenosha, and Brown counties.
The trades have been our territory for over a decade because this is where we shine. We know what’s a waste of your money & what’s not, what you’re paying attention to, how you’d like to collaborate amidst your tight schedule…
Let’s grow your business together.
Home Remodeling
When your target buyers search for kitchen bath remodelers or basement renovations, we make sure you can’t be missed.
Concrete
Become the go-to contractor in your area(s) for specialty services like stamped concrete, patios, swimming pool installations, retaining walls, etc.
Roofing
Roofing is highly seasonal in Wisconsin. We keep you visible all year round, so you get the best of the active months and can keep your crew busy in slow months.
HVAC
With our expertise, you’ll capture HVAC buyers that need your services immediately, whether it’s emergency HVAC repairs or big tickets like full system replacements.
Drywallers
Your online presence must clearly showcase your craftsmanship to convince homeowners or businesses that you’re the best option. That’s where we come in.
Painters
We’ll make the quality of your work obvious, so the job is half done even before prospects give you a call.
Tree Care
You want to show up for everything from tree removals and tree trimming to emergency storm cleanups and stump griding. We’ll make it happen.
Towing
Our marketing puts you in front of drivers the moment they search for roadside assistance, car towing, or heavy-duty tows.
Automobile
We’ll help you attract customers looking for exactly what you do, whether it’s repair, restoration, tuning, or upgrades—not just anyone searching for an auto shop.
Our Core Values
Results
We focus on the results that truly matter-sales, leads, and revenue generated.
Sure, marketing metrics help us refine our strategy, but at the end of the day, every tactic is geared toward landing your ideal clientele.
Transparency
We believe being upfront is key to achieving results-and avoiding disappointment.
Clients get a clear view of our process and strategy, so you know exactly what we’re doing to achieve your desired outcome.
Accountability
We hold ourselves accountable for long-term and short-term outcomes, treating your online channels-website and Google profile as if they were our own.
How does it work?
Here’s an overview of our typical SEO process
01
Identify
We start by identifying your existing marketing objectives, tried tactics, expectations, and business goals. This information will shape the SEO goals we set.
02
Audit
Our thorough website audit analyzes your industry vertical, audience segments, existing SEO infrastructure, marketing tactics, competitors, and available resources.
03
Plan
Trial-and-error, done the right way, gets results. But it can be an ROI monster. It shouldn’t be the sole foundation of a local marketing strategy.
Based on the audit, we’ll create a dynamic roadmap detailing our SEO strategies, tactics, and expectations within a realistic timeframe.
04
Activate
Organic SEO typically takes time to generate real results, so the broader strategy will include smaller steps toward success.
Achieving these KPIs will build momentum and influence the approach towards more impactful objectives.
05
Rinse, Improve
SEO is a flexible game. We will revisit the board monthly, identifying patterns and pinpointing what hasn’t worked so that we can drop it quickly. Every report gets to you.
We steadfastly follow updates to the SEO ecosystem, identifying opportunities we can take advantage of to stay ahead of the competition.
Do any of these challenges sound familiar?
Are you struggling to find higher-paying clientele?
Does your website seem like a waste of time?
Is your marketing strategy sending money down the drain?
Does your current marketing seem obsolete?
Is your business stuck because you only have one constant source of leads?
Are you too busy with projects to focus on sales?
Are you working with an agency that’s running out of answers?
Does it feel like your competitors know something that you don’t?
Are you dealing with 1 or more of these challenges?
Our biggest success stories had these exact same problems. As with every one of our partners, you will get a team of dedicated marketing experts working to bring in your ideal clientele.
Frequently Asked Questions
SEO campaigns tend to generate real results (i.e., leads, conversions, sales) after 6 months, but the honest answer is, it depends. You could see results within 3 months or a year plus. There is no guaranteed timeframe for SEO results as several factors come into play; your industry, competition, resources, the SEO health of your website, its UX, and how long it has been around.
Short answer: Typically, within 3 months. Long answer: It could take longer or shorter depending on multiple factors: What type of website are you building? How many pages? How bad are its issues? Are we providing content? Have you done prior consumer research? We need to answer all these questions and several more to offer a realistic web development timeframe. It’s much more than a website.
Absolutely not. SEO is a continuous process that involves tweaking and keeping up with ever-changing rules. Your target audience, the competition, and search engines are constantly evolving. So even after you end an SEO contract, you’ll still need SEO expertise to maintain performance.
Depending on what you’re comfortable with, we will set up monthly or semi-monthly calls to evaluate progress and provide updates. Communication might be more intense initially as we onboard you and understand your current infrastructure. You will receive monthly reports via email, which will be the more frequent form of correspondence. We might also communicate more closely if you’re willing to discuss your industry vertical.
Yes. An audit builds the foundation of our partnership with your business. It gives us specific insights regarding what needs to be done to get the results you want. Note that we don’t do free audits. Our audits aren’t basic insights from an SEO tool. They are quite detailed assessments made by human experts that analyze the moving parts of your digital strategy and provide actionable recommendations. We won’t do that for free.
We will determine a fixed monthly fee after assessing the size of your account and the work that needs to be done to achieve your goals. This approach helps minimize your wasted ad spend as it gives us a much better idea of what you should spend money on and what not.
Most metrics, keyword rankings, website traffic, clickthrough rates, bounce rates, conversions, etc., are crucial to measure progress and identify what’s working and what’s not. But we also take responsibility for metrics directly attributable to leads and sales.
